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Touchpoints are the various contact points at which potential customers come into contact with a brand, be it via social media, search engine results, advertisements, emails or other digital channels. Strategically identifying and optimizing these touchpoints is crucial for successful digital marketing, as they influence the customer's path to conversion. By analyzing and adapting touchpoints, companies can increase their reach, improve customer loyalty and ultimately increase sales.


Frank Wache
Partner, Brand Strategist

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