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AdTech, an abbreviation for Advertising Technology, refers to the application of technology in the field of advertising, particularly in digital marketing. AdTech platforms and tools enable companies to plan, create, manage and optimize advertising campaigns to effectively reach their target audiences and increase conversions. This includes programmatic advertising, ad targeting, ad tracking and attribution. AdTech plays a crucial role in personalizing advertising messages, maximizing reach and optimizing ROI. By using AdTech, companies can use their marketing spend more efficiently and adapt their advertising strategies to achieve better results.


Frank Wache
Partner, Brand Strategist

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