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Umbrella brand

An umbrella brand unites several individual brands or products of a company under one overarching brand umbrella. It is used for uniform positioning and external communication, creates trust and contributes to the efficiency of marketing and development activities. The umbrella brand represents the overarching values and image of the company and plays an important role in the strategic direction and brand experience.

Contact

Frank Wache
Frank Wache
Partner, Brand Strategist

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