Figurative mark
A figurative mark is a graphic symbol or abstract representation that serves to visually represent a brand. Unlike word marks, which consist of written words or letters, a figurative mark is based on an image or illustration. Figurative marks can be iconic symbols, logos or graphic elements that embody a brand's identity and make it distinguishable from others. They are often simple and easily recognizable, which increases their impact and recognition among target groups.
Figurative marks play a crucial role in branding and can effectively communicate the brand image and identity. A very well-known example is the Apple logo.
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- A/B-test
- AdTech
- Accessibility
- e
- Employer Brand
- Employer Branding
- Engagement Rate
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- Figurative Mark
- Family Brand Strategy
- Frontend
- Funnel
- v
- Visual Language
- Virality
- Vision Statement
- Visual Identity
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- Brand
- Brand Ambassador
- Brand Architecture
- Brand Audit
- Brand Awareness
- Brand Building
- Brand Communication
- Brand Design
- Brand Design System
- Brand Experience
- Brand Guidelines
- Brand Identity
- Brand Management
- Brand Metrics
- Brand Narrative
- Brand Platform
- Brand Purpose
- Brand Story
- Brand Strategy
- Branding
- Branding Agency
- Branding Guidelines
- Branding Prozess
- Branding Workshops
- Briefing
- Buyer Persona
- Brand
- Brand KPIs
- Brand Relaunch
- Brand Analysis
- Brand Image
- Brand Essence
- Brand Name
- Brand Performance
- Brand Positioning
- Brand Process
- Brand Strength
- Brand Promise
- Brand Vision
- Brand Values
- Brand Values
- Brand Workshop
- c
- Candidate Journey
- Claim
- Click-Through-Rate
- Clickdummy / Clickflow
- CMS
- Co-Branding
- Communication Audit
- Content Strategy
- Conversion
- Corporate Branding
- Corporate Culture
- Corporate Design
- Corporate Identity
- Corporate Identity
- Corporate Image
- Customer Journey
- Color System
- Campaign
- Careers Page
- Communication Strategy
- Customer Loyalty
- Corporate Brand
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- Umbrella Brand
- UI – User Interface
- User-Generated Content
- User Journey
- USP
- UX – User Experience
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- Data Analytics
- Design Briefing
- Design-Components
- Design-Lead
- Design Strategy
- Design Systems
- Digital Asset Management (DAM)
- Digital Branding
- Digital Experience
- Digital Brand Management
- i
- Individual Brand Strategy
- Icons
- Impressions
- Inbound Marketing
- Infographics
- Inclusive Language
- Internal Branding
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- Gamification
- Geotargeting
- Golden Circle
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- Trademark
- Targeting
- Tone of Voice
- Touchpoints
- Target Group
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- Heatmap
- m
- Manufacturer Brand
- Marken Architektur
- Markenaudit
- Markenauftritt
- Markenbekanntheit
- Markenbildung
- Markendesign
- Markenerlebnis
- Markenführung
- Markenkommunikation
- Markennarrativ
- Markenrelaunch
- Markensteuerung
- Markenstrategie
- Mission Statement
- Moodboarding
- Multichannel Marketing
- k
- Key Visual
- Keyword Research
- Kirby CMS
- l
- Landing Page
- Lead Agency
- Lead Generation
- Logo
- s
- Sustainability Communication
- SEA
- SEO
- Social Media Marketing
- Storytelling
- Styleguide
- Sub-Brand
- Search Engine Marketing (SEM)
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- Name Development
- Naming
- Naming Process
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- Online Marketing
- Objective
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- Performance Marketing
- Persona
- Personality
- Positioning
- Product Brand
- Purpose
- r
- Rebranding
- Relaunch
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- Webdesign
- Webinar
- Website Optimization
- Wireframes
- Word Mark