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Moodboarding is a creative technique often used in design and marketing to gather visual inspiration and convey a certain mood or atmosphere. It involves collecting and arranging images, colors, textures, fonts and other visual elements on a board or digital platform. Mood boards are used to visualize ideas, develop design concepts and define the desired aesthetic for a project. They allow stakeholders to develop a shared vision and ensure that everyone involved in a project is on the same page.

Moodboarding can also help to stimulate creativity and encourage innovative approaches. The method is used in various creative fields such as design, advertising, fashion, film, architecture and event planning.


Frank Wache
Partner, Brand Strategist

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