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A heatmap is a visual representation of data that shows the frequency or intensity of events on a website or in an application. Typically, heatmaps are used to analyze user behavior by showing which areas of a page receive the most attention or where users frequently click, scroll or linger. This analysis helps companies to improve the design and user experience of their digital products, identify weak points and optimize conversion rates.


Frank Wache
Partner, Brand Strategist

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