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target group

The target group refers to the group of people or companies that have been identified as potential customers for a brand's product or service. Target audience analysis involves the study of demographic characteristics, behaviors, interests and needs to understand the demands and preferences of the target audience. A clear definition of the target audience is critical to developing effective marketing strategies that deliver personalized messages and content to maximize reach and increase conversion rates.

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Frank Wache
Frank Wache
Partner, Brand Strategist

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