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target group

The target group refers to the group of people or companies that have been identified as potential customers for a brand's product or service. Target audience analysis involves the study of demographic characteristics, behaviors, interests and needs to understand the demands and preferences of the target audience. A clear definition of the target audience is critical to developing effective marketing strategies that deliver personalized messages and content to maximize reach and increase conversion rates.


Frank Wache
Partner, Brand Strategist

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