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Online Marketing

Online marketing, also known as digital marketing, comprises all marketing activities that are carried out via the internet to advertise products or services and reach potential customers. The various online marketing strategies include search engine marketing (SEO & SEA), content marketing, social media marketing, email marketing and affiliate marketing.

The aim of online marketing is to increase the visibility of a brand in the digital space, increase traffic to the website, generate leads and ultimately improve conversion rates. Through a targeted online marketing strategy, companies can effectively reach their target group, increase brand awareness and build long-term customer relationships.


Frank Wache
Partner, Brand Strategist

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