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Search engine marketing (SEM)

Search engine marketing (SEM) is a marketing strategy in which paid ads are placed to increase the visibility of a website in search engine results. SEM mainly includes paid search ads (e.g. Google Ads) as well as advertising on other platforms such as Bing Ads. These ads are often delivered based on keywords related to a company's products or services and can be an effective way to drive qualified traffic to the website and increase conversions.


Frank Wache
Partner, Brand Strategist

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