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Trademark

A trademark, also known as an own brand or private label, is a brand used by retailers or distributors for products sold under their own name. These products are often produced by external manufacturers and sold under the retailer's private label. Private labels offer retailers the opportunity to differentiate themselves from the competition, build customer loyalty and achieve higher profit margins by offering their own products.

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Frank Wache
Frank Wache
Partner, Brand Strategist

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