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Brand values

Brand values are the fundamental beliefs and principles that guide a brand's behavior and decisions. They indicate what a brand stands for, what it believes in and are stable in the long term. They reflect the brand's culture and serve as a guide and orientation for interactions with customers, employees and society. By clearly communicating and consistently implementing their brand values, companies can strengthen the trust and loyalty of consumers and employees, improve their brand image and build long-term relationships. In the SEO context, brand values can improve search engine discoverability as they emphasize the relevance and credibility of a brand for specific search queries.


Frank Wache
Partner, Brand Strategist

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