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Customer loyalty

Customer loyalty refers to a company's strategies and measures to retain existing customers in the long term and strengthen their loyalty. This includes providing outstanding customer service, personalized offers, loyalty programs, regular communication and creating positive customer experiences. Strong customer loyalty is crucial to a company's long-term success, as loyal customers tend to shop more often, spend more money and actively recommend the company to others.

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Frank Wache
Frank Wache
Partner, Brand Strategist

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