Styleguide

A style guide is a document and a set of rules that defines guidelines and standards for the visual appearance and communication of a brand. It contains instructions on aspects such as logo use, color palette, fonts, imagery and language style. A well-thought-out style guide ensures consistency in brand presentation across all channels and makes it easier for internal and external stakeholders to maintain a uniform brand image. This promotes recognition, strengthens brand trust and helps content to rank better in search engines as it is perceived as more relevant and reliable.