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A style guide is a document and a set of rules that defines guidelines and standards for the visual appearance and communication of a brand. It contains instructions on aspects such as logo use, color palette, fonts, imagery and language style. A well-thought-out style guide ensures consistency in brand presentation across all channels and makes it easier for internal and external stakeholders to maintain a uniform brand image. This promotes recognition, strengthens brand trust and helps content to rank better in search engines as it is perceived as more relevant and reliable.


Frank Wache
Partner, Brand Strategist

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