Multichannel Marketing

Multichannel marketing is a strategy in which companies use several channels to convey their messages and content to the target group. This includes online channels such as websites, social media, email, search engine marketing (SEM) and offline channels such as print media, direct mail and events.

The goal of multichannel marketing is to create a consistent brand presence across different platforms, maximize reach and improve interactions with the target audience. By integrating online and offline channels, companies can make their marketing strategies more effective and create a seamless customer journey.