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Rebranding is a strategic process in which a brand completely or partially redefines and redesigns its appearance, name, messages or positioning in order to make a strategic realignment visible to internal and external target groups. This can be done by changing the logo, color palette, design or brand communication.

A successful rebrand can help to change the perception of the brand, make it appear more relevant and contemporary and strengthen its brand image. In terms of SEO, rebranding can enable repositioning in search engines and increase organic visibility by increasing brand awareness and relevance to the target audience.


Frank Wache
Partner, Brand Strategist

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