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Brand Strategy

Brand strategy refers to the clearly defined strategy for developing and managing a successful brand and achieving its specific goals in line with the corporate strategy. In particular, it includes the in-depth analysis of a brand, the determination of its target groups and their needs, the assessment of competitor brands in a specific market segment, the development of brand positioning, the definition of brand values and the planning of all activities to strengthen the brand in a targeted manner. An effective brand strategy forms the foundation for all marketing efforts and helps to create a consistent brand identity and experience.


Frank Wache
Partner, Brand Strategist

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