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Geotargeting

Geotargeting is a marketing strategy in which advertising messages are delivered based on the geographical location of the target group. By using GPS, IP addresses or other geolocation technologies, companies can localize and personalize their advertising. This makes it possible to adapt relevant content and offers to potential customers in specific geographical regions in order to maximize the effectiveness of campaigns and increase conversion rates.

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Frank Wache
Frank Wache
Partner, Brand Strategist

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