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The click-through rate (CTR) is an important metric in online marketing that measures the relationship between the clicks on an ad or link and the impressions (impressions). It is expressed as a percentage and is used to evaluate the effectiveness of an ad or link. A high CTR indicates that the ad or link is appealing and attracts the attention of the target group. A low CTR, on the other hand, may indicate a less relevant or appealing ad. Analyzing CTR allows marketers to optimize the performance of their campaigns and increase conversion rates.


Frank Wache
Partner, Brand Strategist

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