Persona
Personas are fictional characters based on real data and research that represent typical representatives of a brand or product's target group. They help to better understand the needs, preferences, behaviors and goals of the target group and to develop targeted marketing strategies.
By creating personas, companies can personalize their communication, create relevant content and improve the user experience. This not only contributes to customer loyalty, but can also increase conversion rates and strengthen brand loyalty. Personas are therefore an important tool in marketing to effectively address the needs and requirements of the target group.
- a
- A/B-test
- AdTech
- Accessibility
- e
- Employer Brand
- Employer Branding
- Engagement Rate
- f
- Figurative Mark
- Family Brand Strategy
- Frontend
- Funnel
- v
- Visual Language
- Virality
- Vision Statement
- Visual Identity
- b
- Brand
- Brand Architecture
- Brand Audit
- Brand Awareness
- Brand Building
- Brand Communication
- Brand Design
- Brand Design System
- Brand Experience
- Brand Guidelines
- Brand Identity
- Brand Management
- Brand Metrics
- Brand Narrative
- Brand Platform
- Brand Purpose
- Brand Story
- Brand Strategy
- Branding
- Branding Guidelines
- Branding Prozess
- Branding Workshops
- Briefing
- Buyer Persona
- Brand
- Brand KPIs
- Brand Relaunch
- Brand Analysis
- Brand Image
- Brand Essence
- Brand Name
- Brand Performance
- Brand Positioning
- Brand Process
- Brand Strength
- Brand Promise
- Brand Vision
- Brand Values
- Brand Workshop
- c
- Candidate Journey
- Claim
- Click-Through-Rate
- Clickdummy / Clickflow
- CMS
- Co-Branding
- Communication Audit
- Content Strategy
- Conversion
- Corporate Branding
- Corporate Culture
- Corporate Design
- Corporate Identity
- Corporate Image
- Customer Journey
- Color System
- Campaign
- Careers Page
- Communication Strategy
- Customer Loyalty
- Corporate Brand
- u
- Umbrella Brand
- UI – User Interface
- User-Generated Content
- User Journey
- USP
- UX – User Experience
- d
- Data Analytics
- Design Briefing
- Design-Components
- Design-Lead
- Design Strategy
- Design Systems
- Digital Asset Management (DAM)
- Digital Branding
- Digital Experience
- Digital Brand Management
- i
- Individual Brand Strategy
- Icons
- Impressions
- Inbound Marketing
- Infographics
- Inclusive Language
- Internal Branding
- g
- Gamification
- Geotargeting
- Golden Circle
- t
- Trademark
- Targeting
- Tone of Voice
- Touchpoints
- Target Group
- h
- Heatmap
- m
- Manufacturer Brand
- Marken Architektur
- Markenaudit
- Markenauftritt
- Markenbekanntheit
- Markenbildung
- Markendesign
- Markenerlebnis
- Markenführung
- Markenkommunikation
- Markennarrativ
- Markenrelaunch
- Markensteuerung
- Markenstrategie
- Mission Statement
- Moodboarding
- Multichannel Marketing
- k
- Key Visual
- Keyword Research
- Kirby CMS
- l
- Landing Page
- Lead Agency
- Lead Generation
- Logo
- s
- Sustainability Communication
- SEA
- SEO
- Social Media Marketing
- Storytelling
- Styleguide
- Sub-Brand
- Search Engine Marketing (SEM)
- n
- Name Development
- Naming
- Naming Process
- o
- Online Marketing
- Objective
- p
- Performance Marketing
- Persona
- Personality
- Positioning
- Product Brand
- Purpose
- r
- Rebranding
- Relaunch
- w
- Webdesign
- Webinar
- Website Optimization
- Wireframes
- Word Mark