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Personas are fictional characters based on real data and research that represent typical representatives of a brand or product's target group. They help to better understand the needs, preferences, behaviors and goals of the target group and to develop targeted marketing strategies.

By creating personas, companies can personalize their communication, create relevant content and improve the user experience. This not only contributes to customer loyalty, but can also increase conversion rates and strengthen brand loyalty. Personas are therefore an important tool in marketing to effectively address the needs and requirements of the target group.


Frank Wache
Partner, Brand Strategist

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