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Digital brand management

Digital brand management deals with the positioning and management of the brand in the digital space. It aims to establish a strong brand identity through consistent digital communication strategies. Analyzing digital channels helps to sharpen the brand positioning and interact effectively with the target group. Online brand management monitors brand reputation and responds to feedback and trends. Data-driven insights support agile brand management to continuously optimize the digital presence.

Contact

Frank Wache
Frank Wache
Partner, Brand Strategist

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