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User-Generated Content

User-generated content (UGC) refers to content that is created by users or customers rather than by the brand itself. This can be ratings, reviews, comments, images, videos or social media posts that drive engagement and strengthen brand presence. Companies can use UGC to show the authenticity of their brand, gain consumer trust and encourage interaction with their target audience. By sharing and engaging UGC, brands can build an active community and increase their reach.


Frank Wache
Partner, Brand Strategist

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