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Branding

Branding is a strategic process that aims to shape and maintain a brand's image and identity. It includes defining brand values, developing visual elements such as logo and color palette, defining brand messaging and positioning, and implementing consistent brand experiences across different touchpoints. Successful branding strengthens recognition, builds trust with the target group and differentiates the brand from the competition.

Contact

Frank Wache
Frank Wache
Partner, Brand Strategist

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