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A brand represents the unique identity, personality and reputation of a company, product or service. A strong brand helps to differentiate from competitors, creates an emotional connection with the target group and increases trust in the product.

Brands encompass both tangible and intangible aspects that influence the image and value of the brand, including brand name, logo, colors, slogan, packaging, product quality, customer experience, communication strategy, brand messaging and brand positioning.


Frank Wache
Partner, Brand Strategist

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