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Brand Narrative

The brand narrative is the story that a brand tells about itself. It includes the story of the brand's founding, mission, purpose, vision, values and personality. A strong brand narrative not only communicates facts, but also evokes emotions and builds a connection with the audience by showing what the brand stands for and why it is important. A compelling narrative can inspire customers to identify with the brand and remain loyal to it.


Frank Wache
Partner, Brand Strategist

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