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Positioning refers to the way a brand or product is perceived in the minds of consumers and how it stands out from competitors. Clear and differentiated positioning is crucial to appealing to the target group, gaining their trust and building long-term customer relationships.

Targeted placement of relevant keywords and content can increase a brand's online visibility. Successful positioning takes into account the needs and preferences of the target group and can help a brand to be found more easily in search engines and strengthen its online presence. The development of a brand identity with visual objects such as word and figurative marks supports positioning.


Frank Wache
Partner, Brand Strategist

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