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brand experience

The brand experience encompasses all interactions between people and brands and leads to an overall impression. This experience is shaped by visual design, communication, product quality, customer service and other interactions. What is important here is the emotional connection, which is strengthened by a consistent experience across various points of contact. A strong and differentiating brand experience creates strong memories and brand recognition in a market segment.

Contact

Frank Wache
Frank Wache
Partner, Brand Strategist

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