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Virality

Virality refers to the ability of a piece of content to spread quickly and widely across the internet by being shared, commented on and recommended by users. Viral content often triggers strong emotions, is surprising, entertaining or controversial, and spreads organically through word of mouth and social media. Companies often strive to create viral campaigns to increase brand awareness, reach and engagement with their target audience.

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Frank Wache
Frank Wache
Partner, Brand Strategist

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