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Landing page

A landing page is a specially designed website that aims to persuade web visitors to take an action, such as buying a product or signing up for a newsletter. It is often the target of advertising campaigns and optimized for conversions, with a clear call-to-action, compelling content and a user-friendly design. Landing pages are critical to the effectiveness of online marketing efforts as they directly address the needs and interests of the target audience.


Frank Wache
Partner, Brand Strategist

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