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Brand Design system

A brand design system is the set of design elements and guidelines that define the visual and creative language of a brand. It includes logos, color schemes, typography, layout principles and other design elements that are consistently applied to present a brand uniformly across different media. The goal is to create a cohesive brand experience that is recognizable and visually communicates the brand promise. An effective brand design system makes it easier to scale the brand by giving designers and marketers clear instructions on how to use brand elements correctly.


Frank Wache
Partner, Brand Strategist

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