Skip to content

Brand architecture

Brand architecture refers to the organizational principle behind a collection of brands within a company. It defines how different brands relate to each other, whether they are sub-brands, product lines or independent brands. A clear and logical brand architecture supports brand management, promotes synergies between brands and helps customers to understand the company's offering.

Contact

Frank Wache
Frank Wache
Partner, Brand Strategist

Du willst mehr über »Marken Architektur« erfahren?