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SEO (Search Engine Optimization) is a strategy to improve the visibility of a website in the organic (non-paid) search results of search engines. By optimizing the content, structure and technical aspects of a website, SEO can help it rank higher in search results. This increases the likelihood of users finding the website, which can lead to more traffic and potentially more conversions. SEO includes keyword research, on-page optimization, technical SEO and off-page optimization. A successful SEO strategy also takes into account user experience and current best practices to achieve long-term results.


Frank Wache
Partner, Brand Strategist

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