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Branding Guidelines

Branding guidelines, or brand guidelines, are detailed instructions on the proper use of brand elements such as logo, color scheme, typography and other visual identity elements. They help to maintain the brand identity consistently across all media by setting standards that can be used by all employees, partners and third parties. Adhering to these guidelines ensures a consistent presentation of the brand, strengthens its recognition and helps build a strong brand image.


Frank Wache
Partner, Brand Strategist

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