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Keyword research

Keyword research is an important step in search engine optimization (SEO) that identifies relevant search terms that users enter into search engines to find information. By selecting the right keywords, companies can optimize their content to be found better in search results and drive more qualified traffic to their website. Keyword research involves analyzing search volume, competition, relevance and trends to identify the most effective keywords for the respective target group.


Frank Wache
Partner, Brand Strategist

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