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Performance Marketing

Performance marketing is a marketing strategy that focuses on measurable results and concrete performance indicators to evaluate the success of marketing activities. Unlike traditional marketing, which often focuses on reach and brand awareness, performance marketing emphasizes direct conversions and return on investment (ROI). Typical performance marketing channels include search engine marketing (SEM), search engine optimization (SEO), display advertising, affiliate marketing, email marketing and social media advertising.

An important aspect of performance marketing is the continuous optimization of campaigns. Through continuous testing and experimentation, different approaches and strategies are compared in order to identify the most effective methods for achieving the defined goals. A/B tests, multivariate tests and data analysis are used to gain insights into user behavior and the effectiveness of the measures.

Through data-driven analysis and continuous optimization, companies can use their marketing budgets efficiently and achieve a higher return on investment. Performance marketing is therefore an important approach for maximizing the effectiveness of marketing campaigns and increasing the company's success.


Frank Wache
Partner, Brand Strategist

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