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SEA (Search Engine Advertising) is a form of online marketing in which ads are placed in the search results of search engines. Unlike SEO (Search Engine Optimization), which aims to generate organic traffic, SEA allows companies to gain immediate visibility through paid ads. Typical SEA platforms include Google Ads and Bing Ads. Through targeted keyword research and campaign optimization, advertisers can target their ads to relevant search queries and reach potential customers. SEA offers a high degree of flexibility and control over budget and target audience, as well as detailed measurability of results, making it an effective tool for increasing website traffic and conversions.


Frank Wache
Partner, Brand Strategist

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