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Corporate Branding

Corporate branding describes the strategic development and maintenance of a company's brand. It includes visual elements such as the logo and color palette, but also the company's communication strategy and behavior. The aim is to build a strong and consistent brand identity that creates trust, strengthens the corporate image and establishes an emotional connection with the target group. Effective corporate branding supports differentiation from the competition and promotes customer loyalty.


Frank Wache
Partner, Brand Strategist

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