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Gamification is a strategy that integrates game-like elements in non-game contexts in order to increase user motivation, engagement and interaction. Applications or processes are made more playful through the use of points systems, rewards, challenges and competitions. This can help to make boring tasks more interesting, improve learning processes and strengthen customer loyalty. Gamification is used in various areas such as marketing, education, healthcare and workplace design.


Frank Wache
Partner, Brand Strategist

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