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Design systems

Design systems are collections of design guidelines, components and resources that enable consistent and scalable design solutions for all analog and digital applications. These include visual principles such as color palette, typography, icon design and layout as well as interaction guidelines such as animations, user flows and interaction patterns. They serve as a reference framework for design teams and improve collaboration and communication.

By providing a coherent set of design principles and components, design systems support efficiency and consistency in the design process and contribute to a consistent user experience. For the convenient and digital use of design systems, brand platforms are used as central online hubs that store all of a brand's information, resources and assets. They include brand guidelines, collaboration functions for the joint creation, storage and management of digital assets such as logos, icons, videos and images.


Frank Wache
Partner, Brand Strategist

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