Key Visual
A key visual is the central image motif of a marketing campaign that visually conveys the idea of the campaign and ensures recognition. It represents the core message and is used consistently across different media. The design should be memorable, creative and adaptable in order to anchor itself in the minds of the target group and reinforce the brand communication.
- a
- A/B-test
- AdTech
- Accessibility
- e
- Employer Brand
- Employer Branding
- Engagement Rate
- f
- Figurative Mark
- Family Brand Strategy
- Frontend
- Funnel
- v
- Visual Language
- Virality
- Vision Statement
- Visual Identity
- b
- Brand
- Brand Architecture
- Brand Audit
- Brand Awareness
- Brand Building
- Brand Communication
- Brand Design
- Brand Design System
- Brand Experience
- Brand Guidelines
- Brand Identity
- Brand Management
- Brand Metrics
- Brand Narrative
- Brand Platform
- Brand Purpose
- Brand Story
- Brand Strategy
- Branding
- Branding Guidelines
- Branding Prozess
- Branding Workshops
- Briefing
- Buyer Persona
- Brand
- Brand KPIs
- Brand Relaunch
- Brand Analysis
- Brand Image
- Brand Essence
- Brand Name
- Brand Performance
- Brand Positioning
- Brand Process
- Brand Strength
- Brand Promise
- Brand Vision
- Brand Values
- Brand Workshop
- c
- Candidate Journey
- Claim
- Click-Through-Rate
- Clickdummy / Clickflow
- CMS
- Co-Branding
- Communication Audit
- Content Strategy
- Conversion
- Corporate Branding
- Corporate Culture
- Corporate Design
- Corporate Identity
- Corporate Image
- Customer Journey
- Color System
- Campaign
- Careers Page
- Communication Strategy
- Customer Loyalty
- Corporate Brand
- u
- Umbrella Brand
- UI – User Interface
- User-Generated Content
- User Journey
- USP
- UX – User Experience
- d
- Data Analytics
- Design Briefing
- Design-Components
- Design-Lead
- Design Strategy
- Design Systems
- Digital Asset Management (DAM)
- Digital Branding
- Digital Experience
- Digital Brand Management
- i
- Individual Brand Strategy
- Icons
- Impressions
- Inbound Marketing
- Infographics
- Inclusive Language
- Internal Branding
- g
- Gamification
- Geotargeting
- Golden Circle
- t
- Trademark
- Targeting
- Tone of Voice
- Touchpoints
- Target Group
- h
- Heatmap
- m
- Manufacturer Brand
- Marken Architektur
- Markenaudit
- Markenauftritt
- Markenbekanntheit
- Markenbildung
- Markendesign
- Markenerlebnis
- Markenführung
- Markenkommunikation
- Markennarrativ
- Markenrelaunch
- Markensteuerung
- Markenstrategie
- Mission Statement
- Moodboarding
- Multichannel Marketing
- k
- Key Visual
- Keyword Research
- Kirby CMS
- l
- Landing Page
- Lead Agency
- Lead Generation
- Logo
- s
- Sustainability Communication
- SEA
- SEO
- Social Media Marketing
- Storytelling
- Styleguide
- Sub-Brand
- Search Engine Marketing (SEM)
- n
- Name Development
- Naming
- Naming Process
- o
- Online Marketing
- Objective
- p
- Performance Marketing
- Persona
- Personality
- Positioning
- Product Brand
- Purpose
- r
- Rebranding
- Relaunch
- w
- Webdesign
- Webinar
- Website Optimization
- Wireframes
- Word Mark