Skip to content

Key Visual

A key visual is the central image motif of a marketing campaign that visually conveys the idea of the campaign and ensures recognition. It represents the core message and is used consistently across different media. The design should be memorable, creative and adaptable in order to anchor itself in the minds of the target group and reinforce the brand communication.


Frank Wache
Partner, Brand Strategist

Du willst mehr über »Key Visual« erfahren?