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Employer Branding

Employer branding is the planning and management of all activities of a corporate brand with the aim of being seen as an attractive employer brand by employees and talented individuals in the labor market and to encourage them to choose the company. It combines strategic and communicative measures for recruiting, retaining and motivating talent. Employer branding strategies are aimed both internally and externally. It increases employee satisfaction and loyalty and helps to attract the best specialists. Continuous measurement and improvement of the employer brand is essential.


Frank Wache
Partner, Brand Strategist

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