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Targeting refers to the targeted selection and addressing of a specific target group for marketing activities. By segmenting potential customers according to demographic characteristics, interests, behaviour or other criteria, companies can personalize their marketing messages and make them more relevant. Target groups can be reached through various channels such as advertising, email marketing, social media and content strategies. Effective targeting enables companies to use their resources more efficiently and achieve a higher conversion rate.


Frank Wache
Partner, Brand Strategist

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