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visual identity

The visual identity of a brand comprises all visual elements that help to visually represent and differentiate the brand. This includes the logo, color scheme, typography, imagery, design elements and other graphic elements. A consistent visual identity is critical to promote brand recognition, build trust and communicate the brand message in a coherent way. Companies often invest in developing and maintaining a strong visual identity to reinforce their brand and leave a lasting impression on their target audience.


Frank Wache
Partner, Brand Strategist

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