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Visual language

Images are perceived faster and more intuitively than text, which increases the comprehensibility of brand messages. An authentic and consistent visual language is therefore an important component of effective brand communication.

A clear and concise visual language positions the brand among the competition and sets it apart. The visual language should link positive emotions and associations with brand values, be planned for the long term and be tailored to the respective medium and target group.


Frank Wache
Partner, Brand Strategist

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