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Accessible websites enable many people to use digital content without major restrictions. We follow the guidelines of the World Wide Web Consortium (W3C). The Web Content Accessibility Guidelines (WCAG) define clear standards and techniques. These include semantically correct HTML and CSS, meaningful alt texts, keyboard control and screen reader support, clear contrasts, easy-to-read typography and font size as well as line spacing and a defined number of characters per line.

Simple navigation, clear information architecture and a clear arrangement of content are also crucial. Implementation requires a holistic approach and close collaboration between development, design and content creation.


Frank Wache
Partner, Brand Strategist

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