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Engagement Rate

The engagement rate is a marketing metric that indicates how actively and involved the target group interacts with a particular piece of content or campaign. Typically, the engagement rate is measured using metrics such as likes, comments, shares, clicks or dwell time.

A high engagement rate indicates that the target group finds the content relevant, interesting or appealing, while a low rate may indicate a lack of interest or an ineffective strategy. Companies usually strive to increase engagement rates in order to promote brand interaction, increase reach and strengthen customer loyalty.


Frank Wache
Partner, Brand Strategist

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