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Inbound Marketing

Inbound marketing is a strategic method of attracting potential customers by providing relevant and useful content that appeals to their needs and interests. Unlike traditional outbound marketing, which relies on active advertising and interruptions, inbound marketing aims to build a relationship with customers by supporting them at various stages of the buying process. This is done by providing high-quality content such as blog posts, social media updates, e-books and webinars that inform, entertain and persuade the audience.


Frank Wache
Partner, Brand Strategist

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