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Brand Management

Brand management encompasses the strategies and practices used to build, maintain and enhance the value of a brand over time. It includes analyzing and planning the positioning of the brand, monitoring the brand image, developing a good relationship with target groups and adapting the brand to market trends. By brand management, we also mean the digital management of the brand with the help of a Brand Platform. Thanks to this tool, all important brand assets can be managed easily, centrally and digitally. We set up guidelines, image collections, design components and other brand elements there in a workflow-friendly and customized way for each customer.


Frank Wache
Partner, Brand Strategist

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