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A conversion is a key objective in marketing and e-commerce that represents the completion of a desired action by a user on a website or in an app. Typical conversions include purchasing a product, filling out a contact form, subscribing to a newsletter or downloading an app. The conversion process can be improved through targeted optimization of website design, user experience and marketing strategies to increase conversion rates. Analyzing conversions allows companies to measure the effectiveness of their campaigns, evaluate the performance of their website and increase customer satisfaction, ultimately leading to improved ROI.


Frank Wache
Partner, Brand Strategist

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