Employer Brand Communication

Employer brand communication refers to all communication activities of a company aimed at attracting the best talents in the market and retaining them over the long term. Through communication, a positive and differentiating image of the employer is built, and the company’s culture and benefits are conveyed. As a result, the employer brand becomes more attractive than the competition, and top talents choose the brand. Consistency within the candidate journey and across the channels is crucial in employer brand communication and employer branding. This includes, among others: social media, career pages, internal communication, and job advertisements.