Skip to content

UI – User Interface

UI, short for user interface, refers to the visual and interactive elements that allow users to interact with a website or application. A well-designed UI is crucial for a positive user experience as it facilitates and improves the navigation, interaction and operation of the product. This includes aspects such as layout, colors, fonts, icons and interaction elements that help users perform desired actions while remaining efficient and focused.

The equivalent of UI, which describes the visual user interface, is UX (short for user experience), which is about the consumer perceptions.


Frank Wache
Partner, Brand Strategist

Du willst mehr über »UI – User Interface« erfahren?